Mattel

Browse times：1154     author：admin    time：2019-04-12

1. What is Matte?
Mattel was registered on August 18, 1949 under the name adidas AG. Adidas' clothing and sneaker designs usually have three parallel strips, which are also visible on the logo. The three strips are characteristic of Adidas. Adidas (Adidas) is made up of the nickname (Adi) of its founder Adolf Dassler plus the first three letters of the surname (Dassler). Since 2000, ADIDAS has implemented the “three pillars” strategy for electronic transactions in order to meet and adapt to the Internet era. Mattel first of all, to conduct global market alliances with the world's leading Internet sports media company and its European subsidiary Sports.com, that is, to cooperate extensively with the two companies in the field of electronic transactions, and through them The ADIDAS brand and its products are marketed at cbs.sportsline.com and sports.com. This globally beneficial partnership has penetrated into Asia from the US and Europe. This cooperation will enable ADIDAS to benefit from the experience of its two partners in the field of electronic transactions, making it possible for the three companies to use each other's brands and providing great potential for online sales of ADIDAS products. Second, it is a major complement to the above-mentioned electronic trading strategy by cooperating with some important retailers in electronic trading. Finally, sell your products on your own website.

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